Adv 150 Exam 1| 132 Questions | With Complete Solutions

ADV 150 EXAM 1| 132 QUESTIONS|WITH COMPLETE SOLUTIONSCommunication Model Correct Answer: A simple way to look at how communication takes placeSenderEncodingMessageChannelDecodingReceiverField of ExperienceNoiseSender Correct Answer: *Communication Model*person, company or organization who has ideas or info to shareSponsorAuthorPersonaSponsor Correct Answer: *Type of Sender*company advertising a product or ideaEX. KellogsAuthor Correct Answer: *Type of Sender*advertising industry, people who create messagesEX. Leo BurnettPersona Correct Answer: *Type of Sender*real or imaginary spokespersonEX. Tony the Tiger, Gecko from GiecoEncoding Correct Answer: *Communication Model*Converting- Putting ideas, thoughts into symbolic form that are then organized and can produce a message-Colors, shapes, etc.-Brands encode meaning and people interpret meaning EX. The letter C = Cubs, Bears, Champaign CentralVans= Skater BoyLeather shoes= ProfessionalMessage Correct Answer: *Communication Model*Content-contains info or meaning sender wants to convey. Can be verbal, non-verbal, written, symbolic-Images are readEx. Changing Illinois LogoChanging Olympics LogoChannel Correct Answer: *Communication Model*the way messages travel from sender to receiver -Personal - through direct personal contact-By air - Radio, TV, BillboardsReceiver Correct Answer: *Communication Model*Audiences-source speaks, audience listens-hopes target audience interpret message as intendedEX. Members of business organizationsTrade Channel MembersGovernment officials and employeesHousehold consumers Correct Answer: *Receiver*everyday folk, this can be envisioned differentlyDecoding Correct Answer: *CM*Interpreting-transforming senders message into thought depends