Adv Exam 1| 130 Questions| Verified

ADV EXAM 1| 130 QUESTIONS| VERIFIED 4 P's and defined Correct Answer: Product- good, service Place-distributionPrice- $, value, needPromotions-PR, advertisingMarketing def Correct Answer: activity, set of institutions, & process for creating, comm, delivering, & exchange offerings that have value for customers, clients, partners, & society at largePR def Correct Answer: strategic comm process that buids mutually beneficial relationships btw orgs & publicsAdvertising def Correct Answer: marketing comm intended to modify or maintain attitudes, beliefs, or behaviorsWhat is a consumer? Correct Answer: person who ID a need or desire, makes a purchase, & then disposes of the productConsumption process Correct Answer: Google docDemographics Correct Answer: statistics to measure observable aspects of a pop-age-gender-family structure-social class/income-race/ethnicitygeographyTX demographics compared to US at large Correct Answer: Younger than USMore HispanicLess educatedPoorerLess blacks/asiansMore whitesGender the sameMarket segmentation Correct Answer: Generic ads to reach everyone will fail b/c no single everyoneID groups of consumers similar to one anotherNature campaign aimed at African-Americans Correct Answer: Encourage AA to spend time w/ children in naturePurpose not always to sell a product-targeting demographics.Lifestyles Correct Answer: * coined psychographics-Personality-Values-Attitudes-Interests-Sense of self-Sense of belonging-activities we do in spare timeWine consumers from lecture Correct Answer: -open to new experiences-following their own path-info