IMPACT OF SOCIAL MEDIA ON THE YOUNG GENERATION Abstract At present, social media has become a need that people cannot live without. It has become a part of our daily lives. The usage of social media has risen quite extensively over the past few years. Most importantly, it has become a popular trendsetter among the youth. Youth including children below ages of thirteen, teenagers and adults use social media quite higher than others. Social media has both positive effects and negative effects. However, it must be stated that negative effects outweigh the positive effects overall. Apart from the various means staying connected with people and updated with people, it provides a form of communication, entertainment, and infotainment. Any person who is asked if they know Facebook, the most popular social media site according to current statistics, they will say yes. Likewise, Facebook has become a home term. This shows how social media has taken a prominent place in the lives of people. When concerning the youth, it has become imperative to show the effects that it has. Not only social media, some gaming sites and virtual world allow the users to build social relationships with others which have also