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Running Head: NIKE CASE STUDYNike Case StudySummary of Facts: The competitive history of Nike Inc. began in 1972. The Nike brand was initiated in 1972 and the company legitimately changed its name to Nike, Inc. in 1978. Along with this, in current, Nike’s products are pretend in more than 700 factories. Nike has approximately 500000 workers in 51 countries. Over the years, Nike has enlarged its product range. While in 1980, Nike traded 175 different styles of shoes and offered 772 different styles in its spring 1990 collection and approximately 1200 different styles in its spring 2000 collection.Along with this, Nike also moved into other sectors such as: apparel and sports equipment and extended its sales afar the United States into Europe, Asia, and Latin America. Moreover, in 2001, Nike made approximately US$9.5 billion in revenues in which 59% came from footwear sales and 29% from apparel. Furthermore, via shifting Adidas in the early1980s and Reebok in 1990s, Nike has become the biggest and most imperative athletic shoe company in the world.Statement of Problem: In this globalized & more competitive environment, Nike has face a lot of difficulties as well as in order to balance both company performance