Global Crisis Management: A Toyota Case Study

Global Crisis Management: A Toyota Case StudyNameAffiliationDateThe definition of product-harm crisis within the context of the Toyota case study.Product-harm analysis often refers to an event involving a brand that attracts wide negative publicity especially when the product fails to meet voluntary or mandated standards thus increasing the risk of harm to consumers. In the case of Toyota, the defects in the company’s vehicles that resulted in serious injuries and death of consumers triggering a massive recall can be termed as a product-harm crisis. Consumers’ lives were at risk every time they drove in a Toyota vehicle and this prompted a massive recall by the company but the damage was already done. As if the coverage of the incident by the mainstream media was not enough, Social media exploded with the news (Rajasekera, 2013).Problems the Toyota leaders must solveThere are several problems Toyota leaders have to solve, however, the major one being massive recalls. Although vehicle recalls are not a new thing to American consumers as most of the major automobile companies have been doing it, consumers had high expectations