Apple And Nokia Business Strategy

APPLE AND NOKIA BUSINESS STRATEGYby Student’s NameCode + Course NameProfessor’s NameUniversity NameCity, StateMay 01, 2017Apple’s Business StrategyApple is one of the most successful businesses in the recent decades. The company’s products, such as Iphone have become iconic for the whole generation of customers. It is justified to say that having one of the company’s products has become an integral element of the consumer behavior nowadays. Moreover, having Apple’s product is a kind of lifestyle. That is why it is always interesting to study business strategy of such successful company. The essay tries to answer the question how the company has managed to penetrate and survive a highly competitive market of consumer electronics. The essay has proven that the key to the company’s success should be looked for in such elements of its business strategy as pricing and marketing.Definitely, Apple is one of the most valuable companies not only in this particular industry, but on the whole market. The current market capitalization of the company is $753.67 billion (Apple Market Capitalization). It easily overcomes its main competitors such as LG, Samsung and BlackBerry. Majority