Case Study Blue Bay HotelName:Course Title:Instructor:May 24th,2022 Table of ContentsIntroduction …………………………………………………………………………………………………2Industry Profile………………………………………………………………………………….4The future of the hotel industry……………………………………………………………………………………..5Company profile ……………………………………………………………………………………………7Corporate Swot Analysis…………………………………………………………………………………………9Competitive Analysis ………………………………………………………………………………………………13Trends in the competitive Market …………………………………………………………17Impact of Social Media ………………………………………………………………………………………………..19Conclusion……………………………………………………………………………………20References ………………………………………………………………………………………………21IntroductionHospitality is defined as the reception and treatment of strangers or guests. It entails taking excellent care of clients and customers to keep them coming back for more. When customers are not well taken care of, the hospitality business will struggle to generate revenue. Restaurants, hotels, catering, bartending, and transportation is examples of hospitality businesses. They are concerned with fostering a positive relationship between hospitality businesses and their customers, commonly referred to as guests. Customer satisfaction is typically required for such companies to remain in operation. Customers may seek out other companies that provide better hospitality if they are not satisfied. It is important to note that the hotel industry is an essential component of the tourism sector. Therefore, the growth in the industry cannot be avoided, and at the same time, in the hotel industry. The hotel industry is so intertwined with tourism that it accounts for roughly half