SECTION ONEINTRODUCTION1.1Background to the StudyTraditionally, agriculture is seen as a low-tech industry with limited dynamics dominated by numerous small family firms which are mostly focused on doing things better rather than doing new things. Over the last decade, this situation has changed dramatically due to economic liberalization, a reduced protection of agricultural markets, and a fast changing, more critical, society(Thomas, Pieter, & Laurens, 2017). Agricultural entrepreneur increasingly have to adapt to market changes demand, changing in farming transformation, more strict environmental changes, food safety and product quality, biotechnology, big-data, value chain integration, sustainability, so as to improve performance. However, agricultural entrepreneur change their strategy over time and develop themselves as more expert entrepreneurs, investing in further development, taking risks and identifying, and presenting themselves as entrepreneurs (Seuneke and Bock 2015).These changes have spurred new entrants, innovation into more modern farming, and new mechanises farming to be adopted in order to increase the performance of agricultural farmers. It is recognized by politicians, practitioners, as well as scientists that farmers and growers increasingly require entrepreneurship, besides sound management and craftsmanship, to be sustainable in the future (McElwee 2008; Pyysiäinen et al. 2006). Recent studies show that agricultural