Urban Mobility Behaviour Of Different Generations

Urban Mobility Behavior of Different GenerationsStudent's NameInstitutional AffiliationUrban Mobility Behavior of Different Generations2. Irrationality of Transport BehaviorThe study is focused on understanding the urban mobility behavior exhibited by different generations. The literature review provides information on these behaviors and the leading factors causing their occurrence. The understanding of the behaviors requires examining the driving force behind the irrationality of the transport behavior. The force needs to act as the factor behind the consumers' decision-making to prefer alternative mobility in urban areas. However, since the behavioral theory is an essential basis for this work, this chapter provides the foundation for the later conducted analysis of human behavior in terms of the choice of the transport mean. Significant research has been done to analyze how people react to specific incentives. Based on the essential research findings from behavioral economics, the foundation is to be created to bridge the gap between the psychological foundations of human action and economic facts. Behavioral theories, consumer behavior patterns, and decision-making models underlie the decision processes by consumers, provide some