Marketing Segmentation Powerpoint

Marketing Management –MKT 6210 Assessment Task 1Two In-class IndividualSubmitted by:Submitted to: Question # 1Choose a company of your choice and explain the marketing segmentation methods implemented by them. Market SegmentationThere are several market segmentation strategies that can be applied in handling the various consumer segments that are targeted by an organization. Coca Cola Company is one of World’s leading manufacturing organizations in the soft beverages industry. The company has over 400 product lines which lead to its creation of over 3500 product mix (Anders, 2013).Coca Cola Marketing Mix Question # 2Submit a report on the current marketing mix strategy implemented by a brand of your choice in UAE. Fly Emirates is a global leading Airline founded in 1985. The organization has over 3600 flights in a week. The organization operates in over 150 countries in the 6 continents (Anders, 2013). Fly Emirates Marketing MixPricelow cost tickets to its consumers compared to other airlinesProductairline has a fleet of large aircrafts that it uses to serve its customers Marketing MixPromotionEngagement of advertisements in newspapers, television, magazines, websites and the social media; endorsements of sporting events; and promotional discounts Marketing MixPlaceDubai is a strategic hub for international routes. Fly Emirates Airlines has its