Bus5002d Business Processes Case Study

APPLE CASE STUDYby Student’s NumberCourse NameArden UniversityDate of SubmissionWord Count: 4113 WordsApple Case StudyQuestion 1Apple Inc., the multinational technology company headquartered in Cupertino, California in the United States, incorporates quality management approaches that had made it one of the global’s most valuable brand worth $241.2 billion (Swant, 2020). Quality management (QM) is considered one of the most important management concepts that seek to sustain a competitive advantage a company enjoys by continuously improving the quality of products, services, and work environments (Ng et al., 2018). QM has seven core parameters that can help a firm such as Apple stay ahead of its close competitors such as Google (Escrig-Tena et al., 2011). They include customer focus, leadership, strategic planning, product design processes management, workforce focus, partnership, and associated resources as well as quality data management. The following section identifies and describe Apple’s QM approaches to understand their effectiveness in comparison to its close competitor, Google. There are three elements of QM that Apple has successfully incorporated in its operations to make it the most valuable