Theories of Game DesignName:Institutional affiliation Theories of Game DesignIntroductionA mobile game involves interaction with a user interface, either through touching, swiping, and turning, tapping or using buttons to generate visual feedback on the screen of the mobile phone. With the rise of highly capable smartphone, and powerful mobile operating systems, there is an increasing focus towards mobile games. Currently, some games are in 2dimension while the majority is in 3dimension. Developers design games in differently, depending on the age of the intended players, the gender and the objective of the game. Some are educational, while most are meant for entertainment and to pass time. On the other hand, some are free while others aim at generating income for the developer as the users play. However, the common goal of all mobile games is to make the user want to play more and more. To achieve this goal, game designers must apply several theories and principles of gamming. About Temple RunThis paper will look at the theories applied in the design of the “Temple Run”, a popular mobile 3D endless running video game developed and published in the