Week 7 Individual Assignment Evaluating Peer-Reviewed Articles

CSR in Promoting and Competitive Advantage IntroductionCompetitive advantage refer to the superiority achieved by an organization when it can provide the same value as its competitors but at a lower price, or can charge higher prices by providing greater value through differentiation. One way of that companies can differentiate themselves from the competitors is through their commitment to serving the interest of the society. This is referred to as Corporate Social responsibility (CSR). Consumers may also demand that the manufacturers engage in CSR activities such as promoting the well being of the farmers from which they obtain their raw materials, avoiding unsustainable sources of raw materials such as suppliers who use child labor especially in the cocoa industry, among other human rights issues. Environmental concern is also a major aspect of CSR. This document will analyze two sources, and determine their suitability in explaining the relationship between CSR and competitive advantage. Corporate Social Responsibility: Strategic Implications by Abagail McWilliams, Donald S. Siegel, and Patrick M. Wright. The article focuses on the CSR as a strategic goal of the organization. It is written by great scholars. Abigail McWilliams holds a PhD in Economics from Ohio State University, 1987 and