Mkt 500 Assignment 1: Part A: Your Marketing Plan

Marketing Plan- KCC Security Services Name Institution Executive Summary KCC Security Services is a security and intelligence firm that offers a wide array of services including assessment of risks for businesses, protecting lives on individuals as well as business concerns for clients. Through its security and intelligence experts who have experience in law enforcement, military and government intelligence, the company has a good reputation among its existing clients. The company has a high potential for growth as it has the capacity to provide security services to many clients, spread across different geographical locations as well as with varied security and intelligence needs. The marketing plan for KCC Security Services aims at providing relevant information for marketing as well as marketing strategies to guide the firm towards gaining and maintaining a niche market. The main challenge for the company is how it can increase its market share which will lead to better profitability and to fully utilize its sometimes idle staff. An evaluation of the organizations internal strengths and weaknesses and external opportunities and threats served as the benchmark towards the development of this marketing plan. The marketing plan focuses on the firms growth strategy by offering ways of building existing