Unit 2 - Case Study Mba 5401 Management Information Systems

Unit 2 - Case StudyNameCourseTutor’s NameDateCase AnalysisCASE 1: UPS Competes Globally With Information TechnologyUPS and Information Systems TechnologyThe strategic objective of UPS is to offer the best parcel delivery service at lowest rates; UPS has employed information systems to achieve this objective through high level of customer service, keeping costs low and streamlining operations. UPS uses a fully integrated, flexible, and real-timeinformation technology for its operations. The system is fully aligned to customer needs, customer experience, and efficiency. Customers are empowered to create a smart label which is used by the system to capture data on shipment, decide on the most efficient shipping route, enable both the customer and the company to independently monitor the shipment, optimize costs by selecting optimum load combinations and reroute shipments if necessary. UPS uses information technology uses analytics, algorithms and artificial intelligence to develop customer focused solutions for its business and generate revenue by offering supply chain solutions to other businesses. Through solid integration of technology in business strategy UPS is successful in using information technology to become more efficient and customer oriented CITATION KCL20 \l