Read Consider This Case: Back From The Future

Back from the FutureNameInstitutional affiliationBack from the FutureTechnology is quickly transforming customer behavior and business operations. As demonstrated in the case “Back from the Future,” technology advancement has forced many companies to either shut-down or re-define their business interests and models such as Western Union(Timm, 2014). Given the current technology trends, companies will need to embrace changes and transformation in technology or risk becoming irrelevant in the near future.The advancement of technology has significantly transformed the relationship between customers and companies. Today, technology has made one-on-one customer relationship possible through various vital technological innovations. The use of video call technology such as Skype has enabled managers to directly interact with the customers in a manner similar to a one-on-one interactions(Timm, 2014). Such technologies has enabled the companies to understand their customers much better and improve the relationship with the customers. Direct calls made possible by the invention of mobile phone technology has made it easier and highly cheaper for customers to raise issues with customer care desks in companies(Timm, 2014). Business firms in return are able to get feedbacks from customers