Lp04 Assignment: Entry Strategies And Organizational Structures

LP4 Assignment: Entry Strategies and Organizational StructuresNameCourseTutor’s NameDateLP4 Assignment: Entry Strategies and Organizational StructuresMultinational corporations may choose to enter into international markets using global strategies or international strategies. International strategies take the perspective of the world as an amalgamation of different and diverse markets each calling for individualized strategies. A global approach takes the perspective of the international market as a uniform global space in which uniform entry strategies can be applied. For corporations with product that have high local influences and low global integration like Volkswagen and Ford international strategies are most appropriateCITATION Lut12 \l 7177 (Luthans & Doh, 2012). Volkswagen uses strategic joint ventures at its international market entry strategy. In this strategy, Volkswagen exploits the local knowledge of successful companies by creating a joint venture to market products. In China Volkswagen uses FAW-Volkswagen to connect customers, develop healthy efficient and compliant business as well as to enhance its capability to discover and develop customer needs. By entering a joint venture with FAW, Volkswagen is able to keep pace with the unique needs of Chinese consumers and to access