Measuring Performance and Rewarding for sustainabilityPerformance reviews are the measures that are taken by an organization to gauge the level of performance by its employees. It is meant to highlight weaknesses, deal with them and ultimately, help employees become better. Despite the intention that these reviews may have, the impact is not always positive. Good performance reviews with rewards for even small achievements such as thank you cards typically boost employee morale (Buckingham& Goodall, 2015).The employee retention rate may also be higher in organizations where this is practiced. Employees like to feel like they are part of the organization and not just vessels. A negative impact of performance appraisal can occur when a person feels attacked. Instead, the language used to communicate the lack of performance could be one that is more problem-solving oriented, than an outright attack (Mone & London, 2018). Performance issues should also be dealt with in a private manner and be free from favoritism.Starwood Hotels and Resorts Worldwide Inc. is one of the renowned hotel chains in the world. It is one of the companies that have used the 360-degree feedback tool quite successfully. However, back in 2011, the company began to tailor-make the survey