Mkt/571 Week 4 Assignment Price And Channel Strategy

Price and channel strategyMKT/571Author’s Name:Institutional Affiliation:Price and Channel StrategySmall businesses such as Dannon Company play an important role in the economy of the United States. This is due to the verity that a majority of non-employer small and medium companies average roughly about $44,000 in annual revenue, with a number of these same organizations earning about $25,000 or below (Nagle & Holden, 2002). It is thus imperative to note that a number of factors may have an effect on a business’ income prospective; nonetheless, one of the most important aspects concerning gaining sufficient profits is the pricing and distribution strategies that the said business employs. A good pricing and distribution strategy is inclined to assist one in being able to determine the price point at which a given business may utilize so as to capitalize on the maximization of the profits on the sales of its products (Palmatier, Stern & El-Ansary, 2016). Distribution strategiesIn order for Dannon Dairy Company to allow for more transparency and consumption, the main course of distribution will be through online concessions and deals inside the more established