The Nature Of Technology And Technological Change

Dynamic Organization Capabilities Students Name Institution Affiliation Date Dynamic Organization Capabilities The business environment has increasingly become competitive. Furthermore, resources are scarce. Hence assets have to be utilized diligently to avoid wastage and to ensure that they provide maximum benefits. For organizations to survive in business, attract and retain customers, and increase profitability and market share, they continually engage in activities to enhance superior performance. Organizational capabilities is a firms ability to manage resources to attain competitive advantage. Dynamic organization capabilities are new ways of responding to changes in the business environment. Businesses control resources to improve their competitive edge. Thus, a successful organization identifies their competencies and plans on how to use them effectively. Therefore, this paper discusses dynamic capabilities in an organization and their contribution to competitive advantage. Dynamic Capabilities Organization capabilities must aim at meeting customers demands and enhancing their experience. They must be unique thus, cannot be replicated by competitors. Small organizations can also use capabilities to gain a competitive advantage. They only have to identify what makes them excel and capitalize on it. Firms have to continue creating establishing new competencies and improving on the existing ones to enhance their position in the marketplace. Organization