Decision As An International Manager

The industry selected for the assignment is banking. I would recommend India as my cultural recommendation for doing/expanding the technology business. India being an emerging country offers a lot of potential for expansion and acquiring of market share. The company however will have to sell the products keeping in mind the culture of Indian people. The culture in India with regards to banking highly inculcates people to go to the branches deposits, withdrawals and other service requests. The some of the population uses Internet Banking for these operations; the majority of Indian public relies on Bank branches. So the company to be highly effective in India has to set-up user friendly branches wherein enjoy coming to. In India, other than a national language there are numerous regional and state specific languages. So, the staff in the branches should be local speaking regional, national and international language to assist the people. The deposit, loans and various other banking products needs to be launched in congruence with the tastes of the people. This will allow the company develops a long-term relationship with the company which would certainly act as the success factor for our organization. References BIBLIOGRAPHY \l 1033 Therese