How Does A Creative Orientation Support The Analysis Of Business Opportunities

How does a creative orientation support the analysis of business opportunities for strategic change Creative orientation refers to the ability of an organization to align with new innovative ideas that involve the use of imagination to generate something. Orientation often refers to several divisions of business that may include marketing and manufacturing. These dimensions give different objectives and strategies which usually rely upon one another(Marinova, Peng, Lorinkova, Van Dyne Chiaburu, 2015). In the process of orientation, the organization performs research on the business prospects and policies which are essential in the analysis of the organization. Creative opportunities surface ideas that support the success of the business. Reference Marinova, S. V., Peng, C., Lorinkova, N., Van Dyne, L., Chiaburu, D. (2015). Change-oriented behavior A meta-analysis of individual and job design predictors. Journal of Vocational Behavior, 88, 104-120. How might organizational culture manifest as reactive or creative Organizational culture refers to a system of mutual assumptions, morals and beliefs which oversee how individuals conduct themselves in organizations. These shared principles have a stable influence on the persons in the company and determine their costume, actions or how they perform their jobs. Organizational culture manifest as reactive if it causes a negative impact