Strategic Change: Case Study

Global Creative Organization and strategic change-Apple Inc Student Name Course Date Instructor Global Creative Organization and strategic change-Apple Inc The daily challenges and changing needs of todays market requires all businesses to show high standards of creativity in order to match stiff competition in the market. This means managements must learn faster and be ahead of the competitors when it comes to creativity. This assignment identifies and discusses Apple Inc. as a global creative organization based on the criteria in chapter 10 and 11 of Mastering Leadership. The paper discusses the use of Apple Inc.s creative mind, in dominating todays technology market. Apple has undergone great success in the consumer electronics and online services industry (Backer, 2013). The paper also analyzes the importance of creativity as well as Apples opportunities for strategic change. Apple Inc. Apple Inc. is a perfect example of a top organization in terms of creativity. The multinational technology company has witnessed large sales of its products such as computer software, iPhone smartphone, Mac personal computer, Smart watch, and Home Pod smart speaker among many others. The companys management boasts high innovation levels that propelled the company through excellence in product design (Backer, 2013). The high rates