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Wal-Mart SWOT Analysis Name Institutional affiliation Wal-Mart SWOT Analysis Introduction Resources are limited, and therefore small and large enterprises must set priorities to ensure efficient utilization of resources. This is known as planning. A strategic plan is a formal document stating the goals of an organization, the steps that it will take to achieve the goals and its priorities in terms of resource allocation. While creating a strategic plan, the company must analyze its internal and external environment. One of the tools available is the SWOT strengths, weaknesses, opportunities and threats. Strengths and weaknesses are internal factors while opportunities and threats are external factors. This will enable the organization to place itself in the right position within the market. This document presents the SWOT analysis of Wal-Mart, following an interview with a branch manager of the retail store. Strengths Wal-Mart is a big brand recognised around the world. Customers know Wal-Mart for its low price strategy without compromising on quality. This considerably reduces the companys marketing cost. At such small profit margins, most competitors cannot afford to remain in the market, leaving the company to enjoy monopoly is some parts of the world where price is the biggest attraction. The