Assignments 2.1 (Part 1) And 2.2 (Part 2) Of The Justification Report

Improving The Marketing Strategy Justification ReportTransmittal letterDear Mr. Brown,Enclosed is the report you commissioned on 12 January 2016 on Improving the Marketing Strategy. The main findings of the report are:Any marketing mix is better than no mix.The majority of the companies are using the 4P mix but contemplating on adopting the 4C. Most companies would like to adopt the 4C mix due to its high efficiency in determining the consumer demands.The two alternatives can be adopted simultaneously for better marketing results.These findings will be valuable in decision making of the alternative to adopt, in order to better position the company in the market.I would also like to thank you for the opportunity this report gave my team to familiarize ourselves with the different marketing environments, and to develop our research skills, which will be invaluable for future projects.Sincerely,Ashley WillisTable of Contents TOC \o "1-3" \h \z \u Transmittal letter PAGEREF _Toc443105979 \h 2Executive Summary PAGEREF _Toc443105980 \h 4Problem Identification PAGEREF _Toc443105981 \h 5Alternative solutions PAGEREF _Toc443105982 \h 5Criteria PAGEREF _Toc443105983 \h 6Conducting the research PAGEREF _Toc443105984 \h 6Evaluation