Ben and Jerry’s and New Belgium BreweryAvailability of company’s information is an important aspect in production since it provides information to consumers. Zappos is another classic example in relation to consumer information. Unlike other competitors, Zappos has invested heavily in availing consumer information. This trend is mainly due to the nature of its operation compared to other firms which depend on real or physical shops. SquareSpace is another interesting example of a unique company. Been a startup, the company relies on consumer information, to pass messages related to its latest products and also create new market.Availing information about a company is important not only to the company’s stakeholders but also to consumers. In fact, consumers rely on this information to make choices on suitable good and service to satisfy their needs. Availability of information is also important since it facilitates allocations of scarce recourses. Individuals and households have to make decisions on what goods or services to spend on or to forgo based on their limited resources (money). Thus with readily available information, consumers are able to make choices based on benefits and opportunity costs.