Culture and ProductsName:Institutional affiliation:Culture and ProductsCulture is an important aspect to consider when producing a product. The conformity of the product produced to the existing culture within the community plays a critical role in the success of a particular product (Griffin and Pustay, 2015). Therefore, before producing product for exportation to a new market, it is vital for the company to study the culture of the people and produce products that can be widely accepted (Eppinger and Ulrich, 2015). The company produces various products, but plans to export three brands of products; men’s ties, swimsuits for women, and men’s shoes to three different countries which are Saudi Arabia, France, and Russia respectively.Men’s tie has traditionally been associated with formal wear. Today, it is still an important formal wear that is treasured by many men. The company has ensured that it produces stylish ties that appeals to the men and in conformity to the different style of formal wear including suit colors. The men’s ties are expected to be exported to Saudi Arabia in the Middle East. Saudi Arabia is