Question And Answers Students Question And An

Question and AnswersStudent’s NameInstitutional AffiliationQuestion and AnswersQuestion 1Promotions refer to the various forms of communications utilized by an enterprise to persuade or inform its target market of the merits of a certain product, or service (Keskinen, 2014). As such, the fundamental goal of promotion is to increase awareness, generate and establish sales, as well as enhance brand awareness or loyalty. It incorporates organization of sales, public relations, advertising, and sales promotion (Keskinen, 2014).Marketing plays a crucial role in establishing quality relationships between clients and companies. It also provides an entity with the ability to try the market performance of new products as opposed to situations where a product or service enters the market without advertisement (Keskinen, 2014). Therefore, through marketing, a business is able to make decisions and products improvements incorporating feedback highlighted from marketing activities. Additionally, marketing enables an enterprise to meet its financial objectives as it promotes sales and by extension, increases profitability (Keskinen, 2014).Question 2Negative ChallengesLack of finances is the most significant negative challenge faced by businesses when selecting and implementing effective communication systems (Haddud et al 2017). Also, internal factors such as lack of self-awareness, quality response, and competence delimit implementation