Book Review: Globalization And Anti-Globalization

Glocalization in IndiaName:Institutional affiliationGlocalization in IndiaIntroductionA lot has been done on how trade, politics, culture, ideas, and finances become intertwined in the process of globalization. Most western countries such as the United States, France, and Canada adopt transformational globalization where the nation makes efforts to promote the free movement of people and resources across their borders. However, in the recent past, there has been growing interest in studying how some countries retain their cultural identities amidst the pressure from the rest of the world. This concept is known as glocalization. India is among the most glocalized economies. This document will look at glocalization in Indian food industries and media industries as an indicator of glocalization in the general Indian economy. GlocalizationCompanies expand to the international markets to expand their market, to access raw materials and lower cost of labor. However, the difference in culture is a major barrier to successful internationalization strategy. According to Bruce Greenwald and Judd Kahn, strategies must be local (Greenwald & Kahn, 2005). Glocalization is the philosophy of thinking global but acting local through meshing international ideas with indigenous beliefs. The primary motivator