Research Paper: Community Healthcare

ResearchName:Institutional affiliationMarketing Convenient in Health CareIntroductionFor various reasons, ranging from a busy schedule, to the unavailability of the patient’s regular physician, a patient may need to see the services of a convenient healthcare provider. This may either be a retail clinic, a no appointment physician’s office or a walk-in clinic. The major boost to the growth of convenient health care include the convenient location in shopping malls, groceries and public buildings, they are open for longer hours than conventional hospitals, the service is fast and affordable.This document will look into the marketing techniques of the convenient health care facilities.Changing landscape of the health care systemFollowing the approval of a bill (SB 493) by the California Legislature in September 2013,that acknowledges pharmacists as medical practitioners, and therefore could prescribe drugs, especially the birth controls, vaccinations, smoking cessation medications, and travel medicine. As a result, many retail clinics are now established by pharmacists for minor diseases. This law has, however, attracted major criticism as well from the American Medical Association, and various physician associations who feel that pharmacists are not adequately skilled to prescribe drugs(Ccgp.org, 2015).The other major trend is the increasing