Devil’s Kitchen Beef Jerky Name:Institutional affiliationDevil’s Kitchen Beef JerkyInformation about the IndustryBeef Jerky is a slow growing industry in the United States. The product consists ofmuscle meattrimmed into strips and dried to a certain moisture content to increase the shelf life of the beef with no refrigeration. However, modern jerky often consist of meat marinated in spices, and sometimes ground before pressing it into the desired shapes prior to the dryingprocess. The product is packaged in vacuum or nitrogen filled re-sealable plastic packages to prevent oxidation. Jerky is a high protein ready to eat snack. The taste varies greatly depending on the spices used to marinate the beef, and the chemicals added. The United States Department of Agriculture ensures that jerky meets the required safety standards. Other countries such as China and the European Union also have their respective regulations pertaining to the quality of beef products.Popular brands include Duke’s Small Batch Smoked Meals, House of Jerky, Blue Ox Jerky and oh Boy Oberto Beef Jerky. Jerky is a slow growing industry. Marketing PlanThe biggest challenge forstarters is to have the consumers try their products in the midst of household