Essay: Trial Assignment University Affiliation Stu

Essay: Trial AssignmentUniversity AffiliationStudent’s NameDateImportance of Image to an OrganizationEvery organization should position itself in the market to be as competitive as possible. Modern organizations don’t consider only their basic duties, but also their image. Organization image refers to the way people perceive the products, activities or services of that particular company, (Kirimi, D., & Barine, M., 2012). A positive image brings a success and boosts company’s performance. However, a poor image causes problems to the company.First, a good corporate image acts as an effective marketing and promotional tool. Modern marketing environment is competitive and businesses are extending their products and services to foreign markets. Therefore, a good perception of the company is as good as a marketing tool since many people would buy the company’s items and services. Good image will therefore go a long way in saving the company of huge investments in establishing its products in such markets.Last, a good corporate image creates a sense of integrity and credibility. An image of a company defines its credibility and there a company wishing to create a good credibility should have a good image. It is worth noting that a company