Proposal For Sustainable Products Proctor & Gamble

Proposal for sustainable products Proctor & Gamble®Name:Tutor’s Name:08/10/2016Proposal for sustainable products Proctor & Gamble®Proctor & Gamble® being a FMCG giant with multiple products with a multiplicity of products would benefit from a multi-brand initiative that demonstrates green credentials across the brands. Green credentials can be pursued through innovation of new sustainable products and promoting green components in their existing brands as well as general green practices in the use of their product range. These practices may include educating customers on how to save water, reduce waste and recycling.Proctor & Gamble® has a sustainable product opportunity in reducing consumption of nonrenewable resources such as coal and petroleum along withdeplete-able renewable resources such as water and timber. This drive would result is an efficient manufacturing operations and value chain. Another opportunity for sustainable products lies in packing. As a giant manufacturer of detergents Proctor & Gamble® has a sustainable product opportunity in developing cold water washing detergents. This would save households huge amounts in their annual electricity bills. The company has developed some products in this category such as Tide cold water in the US