Synopsis An Organization That Is Operating Globall

SynopsisAn organization that is operating globally must have a management that appreciates the cultural diversity of its workforce, as well as the social, economic and political dynamics of the host countries. While diversity could be a cause of conflict, the difference between people can be taken as an opportunity, as with the case of Johnson & Johnson (JnJ). The household items and pharmaceutical company converted its diverse Brazilian workforce, by changing the company’s corporate culture, to suite the new environment. This was made possible by the appointment of Antonio, a leader with a global mindset, into the top position. The new CEO had a clear understanding of the Brazilian culture and values. JnJ has also succeeds in the Chinese market, by acting just like any other Chinese firm. The organization appreciates, adopts and supports the economic, legal-political and social cultural changes in the country. Through its adaptive corporate culture, JnJ is assured of a sustainable competitive advantage over its rivals.