CSR not primarily about profit rather than ethicsNameInstitutional affiliateCSR not primarily about profit rather than ethicsIntroductionAlthough it is not a new concept in the business world, sustainable business is among the leading trends in business management. As the size of businesses grows and their collective impacts becoming more obvious, there is immense pressure for businesses to pursue more than just profits. Sustainable businesses are businesses that have minimum negative or even progressive impacts on the environment, care about the health and safety of their employees and customers, provide conducive working conditions, and contribute to the economy of the society in which they operate in, promote corporate governance and abide with the principles of human rights. To make these visions possible, businesses must incorporate corporate social responsibility (CSR) into their strategic plans. CSR refer to those approaches taken by organizations that aim at contributing towards sustainable development. Some scholars such as Friedman have argued that CSR strategies should primarily increasing profits for the organization rather than to promoting ethics. However, there are many businesses that spend considerable fraction of their revenue to attain sustainability. Therefore, the CSR is primarily about encouraging ethical practices than