The Arrival Of A New Technology Can Simultaneously

Five Force Model of Toy IndustryIntroductionToy industry is usually categorized under three main categories which includes traditional toys, online games, video games and casino games. According to the Toy Industry Association (www.toyassociation.org) and The NPD Group (www.npd.com), toy sales (excluding video games) in the U.S. were $21.23 billion in 2011 (most recent data available), a 2% drop from 2010.According to the Entertainment Software Association (ESA, www.theesa.com) and The NPD Group, total consumer spending on gaming content, including new physical video and PC games, used games, game rentals, subscriptions, digital full-game downloads, social network games, downloadable content, and mobile games is around $16.40 billion. Including gaming hardware and accessories, spending nearly tops $25 billion.Five Force AnalysisWith the help of five force analysis, the company is able to analyze different forces which affect the working of the company as well as the overall industry.Existing competitive rivalry: Considering the toy industry we can say that the industry faces stiff competition across globe. With the advancement in technology, the traditional toy industry is highly being affected by the new companies that are introducing different and innovative products in the market. Considering 3-D technology, we can say that the access of printing