Diana: Draft ReviewFocusThe writer is quite focused and precise because she has addressed the topic head on in the introduction. The writer offers an engaging topic that easily captures the reader’s attention. You have a sense what the writer is addressing because she had mentioned the topic. The writer answers the ‘so what question?’ very effectively in the essay and at the same time offers more content to the question.DevelopmentThe key criteria in the essay are well addressed and supported. The writer raises three criteria’s in the essay that forms the basis of discussion, which include aesthetics, price, and overall customer. The writer points out that Apple Inc succeed because it implements the three criteria that put it ahead in the market. She has explained the criteria well and gone ahead to provide solid information to support her arguments, why she think Apple deserves the position and praise it receives in the market.OrganizationIn fact the introduction in the essay tactfully captures the attention of the reader and manages to convince the reader to read the entire essay. There is a lot of background information concerning Apple Inc. the writer has correctly said that Apple is a technology company that deals