Make Of Buy Make Or Buy Outline Executive Summar

Make of BuyNameInstitutional affiliationMake or BuyOutlineExecutive summarySaturn Designers plans to buy denim from Xintang, China. Target customers age range from 13 to 30 years. Buying is more efficient that making denim due the costs of installing a manufacturing plant on Xintang, looking for loyal cotton suppliers, cost of training expertise, and cultural difference. The tradeoffs include the inability to directly influence the quality or produce proprietary denim. The suppliers will ship product in 20ft containers. Product and country backgroundDenim is a strong material produced from cotton. It is used to produce clothes, shoes, and furniture and home decorations. Denim is popular for its stylish and durability. Country to import fromChina is the largest cotton producer in the world, and Xintang, China is the biggest producer of denim. Denim from China is cheaper compared to other countries. Entry mode selectedImportationEternal environment Unstable but improving relations between China and the United States Low value of Chinese currency encourages importation from China Low labor cost and high utilization of technology makes products cheaper. Target market and competitor analysisYouths between 13 and 35