REPLY JudahHi Judah, employee motivation is an essential factor in organizational success. Despite the competitiveness factor, motivation helps in developing organizational culture and reduces employee turnover rates. I am in the management, thus I have had a firsthand experience on the matter. Thanks…REPLY Ken As I have stated previously a firm’s vision is dependent on various issues. Nevertheless we expect a firm to make logical decisions and therefore profit maximization is a vital factor. Thus, the firm’s vision will be based on potential demand. However in relation to this study, a firm’s vision needs to be revised constantly to reflect changing business culture as the firm continuously achieves its goals.