The General Managers Role: Strategic Decision Making And Integration

University nameThe General Manager’s Role: Strategic Decision Making and IntegrationbyStudent’s Name<Date><Lecturer’s Name and Course Number>Section 1: Expression of Organizational Values and VisionStarbucks is the leading coffee house in the world. The company’s mission is to “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks Coffee Company, 2018). Contrary to many companies, Starbucks does not mention its coffee or other beverages. This is because the company believes in a much larger role on the planet other than serving coffee. The company wants to bring change, not only to its customers but to its suppliers, employees and to the general community through its coffee. Starbucks values include, “Creating a culture of warmth and belonging, where everyone is welcome, acting with courage, challenging the status quo and finding new ways to grow our company and each other, being present, connecting with transparency, dignity, and respect [and] delivering our very best in all we do, holding ourselves accountable for results” (Starbucks Coffee Company, 2018). Therefore, the organization’s selling point is its relationships with key stakeholders. The company believes in the philosophy