NameInstructor CourseDate Introducing Ad Making in the CurriculumChildren nutrition is a major concern among parents, researchers and the government. This is because America is among the leading countries in the number of childhood overweight and obesity cases. Advertisement of junk food is greatly to blame for this problem. “Beyond the Big Ads: Teaching Kids Ad Literacy and Nutrition in Grade School Classrooms” is an article by the University of Illinois-Urbana-Champaign to highlight the benefit of ads literacy among children. University of Illinois--Urbana-Champaign is a public university, located in the twin cities of Urbana and Champaign in East-Central Illinois. The article mostly covers the efforts of Michelle Nelson, an advertising professor, and the current Director, Public Health Nutrition Research Ltd in his effort to develop a curriculum that includes nutrition and ad making along other subjects, as well as the level of success of this initiative in promoting healthy eating among school going children. “Beyond the Big Ads” effectively communicates the reason why nutrition and ad making should be included in the curriculum. The statement “Kids are often the target” (“Beyond the Big Ads” 1) is a strong phrase