Week 3 Hsa 505 Discussion 1 Brand Design Model

Brand Design ModelNameInstitutionBrand Design ModelBrands are increasingly becoming the most valuable assets in an organization and companies are striving to achieve brands that offer differentiated status to customers. Achieving and maintaining a brand identity is not an easy task and companies strive to find ways of maintaining their brands. While a brand is what customers think a company does, and stands for, a brand identity is what it looks like to the public. Brand identity strives to ensure that the company is recognizable anywhere and such recognition brings to the mind the best qualities of the companies (Hatch & Schultz, 2003). The value of assigning appropriate identities to represent healthcare services and good cannot be undermined in the current era where there is cutthroat competition in the sector. A valuable brand identity is established in comparison to the other players and competitors in the industry. Such a brand identity must be recognizable and reflective of the organization’s values to the customer and gradually leads to the establishment of a strong position of the company for its products and services and reputation (Chernatony, 1999). In the health sector, establishing