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HYPERLINK "https://purdueglobal.brightspace.com/d2l/le/content/104047/viewContent/8519364/View" \o "'Unit 7 Overview and Outcomes' - Web Page" Unit 7 Overview and OutcomesWeb Page Marketing and NegotiationHealthcare services need to be accessible and affordable to patients. In recent years, overall healthcare costs have risen. Advanced practice nurses are in a position to evaluate patient accessibility to healthcare services and provide services that are cost effective.After completing this unit, you should be able to:Model advanced practice nursing business planning from a systems approach.Market the role of the advanced practice nurse both as new graduates and experienced clinicians.Apply contracting skills and strategies for all advanced practice nurses.Course Outcome practiced in this unit:MN501-4: Develop a marketing plan for the Advanced Practice Nurse that incorporates the competencies of advanced practice nursing.Reading and ResourcesTextbook ReadingsAdvanced Practice Nursing: An Integrative ApproachChapter 20: “Marketing and Negotiation”Journal ReadingsPlease retrieve and read the following Journal articles from the Library. Articles can be located through a search in the CINAHL database, OVID database, Course Resources, or by using the link at the end of the reference if provided.**Please note that the Borden (1984) article is included for you as the seminal work on the 4Ps.**Borden, N. H. (1984). The concept of the marketing mix. Journal