LP6 Assignment: Case Analysis–Mattell Responds to Ethical ChallengesBinyam Worku:NAUMattel responds to ethical challengesLike all business organizations, manufacturers of products for children have responsibility to the society. However, since the target market for the manufacturers of toys are children, the companies have special responsibility. First, such companies must ensure that the products are free of dangerous substances. Children unlike adults have the tendency to put objects in their mouth. Therefore, if the product contains dangerous chemicals such as lead, the health of the consumers would be compromised. Secondly, children need to be protected against privacy violation. Companies must therefore ensure that parents are present when the children give personal information to the manufacturer. In addition, is the duty of the companies to ensure that parents understand how to enable and disable cookies and other information collecting software on the companies’ websites. Finally, the organization must protect the people and the cultural values of the consumers. The toys must reflect the cultural heritage of the consumers, for instance the skin color of the dolls and the clothing. This ensures that