Gopro 1,400-Word Paper In Which You Research The Current

GoPro ProductsNameInstitutional affiliateGoPro ProductsIntroductionGoPro is an American public traded technology company established in 2002 by Nick Woodman. Its headquarters are located in San Mateo, California. The company produces cameras, camera accessories drones, virtual reality systems and photo and video editing software tools. The idea of GoPro was inspired by the need of sport lovers to take high quality photos during sporting events such as the Olympics, Athletics and football matches where armature photographers are restricted from going very close to the objects of their interest. The suffix “Pro”, therefore tells the consumer of the professional quality images that he/she can take with the cameras. The video editing tools are also light enough for use by armature video editors. This document will address the current customer base, buyer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service, target market and penetration percentage of GoPro. Description of the target marketCurrent customer base At the moment, GoPro has been focusing on small scale photographers in the United States and the European Union. These customers want