R5: Saffer Ch 5: Structured FindingsKey issuesThe three most significant issues in the reading focus on analysis data and approaches that position the designer to find inspiration. The leading issue is that, when a designer uses extrapolation he or she is able to find a narrative that can help him or her to figure out how a product will fit into the life of an intended user. The second key issue is that, the use of persona helps to establish user motivations, expectations, and behaviors, which the designer uses to design the product. The third issue that the reading raises is that it is important to review data when trying to find the best way to understand information to develop a design.QuestionsHow does a designer structure and evaluate data from research phase into a competent designer for the user?How can a designer develop a persona to act as a focal point for the intended design? ExampleThe perfect example that fits the readings is an entrepreneur; an entrepreneur cannot just start and run a business without anticipating the needs of the market and finding an innovative business idea to meet the needs in the market.R6: Saffer Ch: Ideation and Design PrinciplesKey