Uses And Gratification Theory Student Instructor

Uses and Gratification TheoryStudent NameCourseInstructorDate Uses and Gratification TheoryThe uses and gratification theory tries to overcome claiming that exposure to media causes certain behavior that eludes the user’s conscious control. According to the theory, media consumers choose their media content depending on their needs. In this sense, consumers engage themselves actively in the media consumption process. As such, the consumer can choose the media to use, and are goals oriented. A perfect application for the uses and gratification theory is in ABC’s network show: Switched at Birth. By using this media, a user tries to find the media source that does best in fulfilling their needs. While there is a wide variety of shows to choose from, people select certain type to fulfill a particular need. An application of the uses and gratification theory can be seen in many mediums and movies such as switched at birth. In this TV series, the public gets to know more about the Deaf Culture as well as the American Sign Language. The series rotates around two girls who were switched upon birth, meaning each family raised