Online Reading: Ford, J. D., Ford, L. W., D'amelio

Online Reading: Ford, J. D., Ford, L. W., D'Amelio, A. (2008). Resistance to change: The rest of the story. Academy of Management Review 33(2), pp. 362-377.In this journal, we ask you to critically reflect on the implementation of, and resistance to, strategy change. A business analyst has to be aware that any implementation of strategy change will face resistance both from within the organisation and from outside the organisation. Please attach your tutorial solution for Exercise 3 from the week 7 tutorial, and refer to it in your elaboration by considering possible scenarios for implementation of a strategy change for Virgin Australia.EXERCISE 3 – SAVE YOUR ANSWERS AS A PDF FOR ATTACHMENT TO JOURNAL 5SWOT is a common technique in business analysis for analysing and exploring a company’s situation.a) What are the three steps of a SWOT analysis?b) Sketch a SWOT analysis for the globally operating company Virgin Australia.