Minimize The Weaknesses Of Data Collection

Research Methodology of Interview and Focus groups A comprehensive understanding of the research methodology of Interview and Focus Groups would, at the first place, need an understanding of these concepts. An Interview can be explained as a meeting of people face to face for the purposes of gathering their views so as to collect some information in the form of data, opinions and experiences to be used for specific purposes of research, opinion-building, examination and evaluation on a particular topic, problem or issue. Thus, an interview is a conversation (or an account of such conversation) between two persons (interviewer and interviewee) wherein the interviewer tries to draw out information from the interviewee. Interviews are the standard part of journalism and media reporting but also employed in qualitative research. Interviews are a particular type of conversation which are oriented towards the past involving the process of remembering (Norrick, 2010). To gather information through interviews, researchers use a variety of techniques to get a detailed result of investigations. Such research, generally termed as qualitative research, is more in depth of the study rather than the breadth. A necessary condition for an interview to be successful is that the interviewer is well trained