Mkt Week 3 Assignment 1 Marketing Models

Significance of marketing to organizational success in the 21st century As marketing manager of the Breakie Cereals It is mine responsibility to make the best out of the marketing strategies applied by the company. During my job I experienced that the company is making very silly mistakes in their marketing strategy that why they not getting the desired customers and sales from their marketing initiative. I explained the problems with the marketing strategies of the company to the board members during a meeting and the members authorized me to make and implement a marketing plan for the company. My plan recommendation for the company are as follows Marketing Model Objectives The objectives that Breakie Cereals will set are 1. We aim to achieve a market share of 5 of cereals within the next 12 months 2. We aim to achieve a market share of 10 of cereals sold to the 65 with the next two years 3. We aim to achieve 75 customer awareness of our brand in our target markets within 12 months 4. We aim to increase sales by 20 within the next two years Pricing Strategy for the Company Price is defined as the amount of money